Overview
As lead UX designer for NCR's self-checkout system, I spearheaded an initiative to establish a comprehensive baseline for measuring the success of a new generation design — shifting from assumption-led decisions to a rigorous, user-centric approach.
Key finding — animation
Our analysis revealed that while animations can captivate user attention, excessive or misaligned animation creates content roadblocks that impede task completion.
Figure A: over half of clicks in the animated region, not the success area. Figure B: refined strategy — clicks shift to correct target, task success significantly improved.
Research proposal
The benchmark findings raised questions warranting a more rigorous follow-on study — a mixed-method approach investigating animation's impact on the payment screen.
- Quantitative (100+ participants) — Task success, satisfaction, and time on task comparing static vs animated screens.
- Qualitative (15–30 participants) — Think-aloud study providing deeper insight into user perception during task completion.
Full deck
SCO Animation Testing — Research & Design Proposal
Highlights
SCO Animation Testing — Study Highlights